Category Archives: Business

Business Communication

If you want people to do business with you, they have to be able to find you.

For people to find you, you have to make sure that you have guides leading them to your business.

Guides are often people, but they can sometimes be things as well, such as maps or websites or other useful tools that lead others to our door.

The prime guides for any business are the people who work for them, regardless of what role they play or where they fit on the organizational chart.

If your employees share your intent and are dedicated to the work that they do, they will be beacons of light guiding clients to your door. In an era of disengagement, the company that is able to light a passion in their workers is the company most people really want to do business with. We are all searching for someone who cares.

Equally important guides are your customers. When they are happy, they will each make it their unpaid mission to bring more and more business to you. They are happy, and they want their friends to be happy too, so they encourage them to call on the place that met their needs for a reasonable investment.

Within your business, your employees play many different roles but one must also be a guide.

That starts with the receptionist at the front door who makes people feel welcome, sees to their comfort, and allows them access to the person who can guide them to the next step.

They are then guided by a manager, perhaps, and if that person cannot complete the service they require, all the way to the owner.

At each stage, the guide must remain respectful and courteous to the person approaching the business.

Think about the companies you enjoy doing business with, the places to which you remain loyal and give referrals to your friends. What is it about them that makes you feel good?

You will find it is the car repair shop where the front desk person at the service bay is cheerful and helpful and remembers you. You will find it is the place where the guide delivering the service gives you a reasonable expectation of when the work will be completed and for what cost, and delivers according to the guidelines he or she has given you.

You will find it is the food shopping area where you feel welcome because there is ample parking, shopping carts at the door and no unnecessarily long waiting periods to get checked out.

Just as every person wanting to achieve something needs a guide, so does every business who wants to prosper need to ensure they offer guides.

Business Guide to Spray Tanning Equipment

Before you plan to purchase any spray tan equipment, always be clear on your reasons for getting it as this will make a difference in the nature of the product you will need to acquire.

In other words, will your spray tan equipment work well for home, mobile or salon use?

Below are some tips to help you buy the best spray tan equipment to satisfy your needs–and find the best price on the equipment also.

Tips to Find the Best Equipment

The good news is, most of the major companies of spray tan equipment (airgun and airbrush tanning equipment), dealers such as Paasche, Iwata and Badger, supply equipment to all three sectors of the market.

But, certain companies have become famous for their abilities in certain areas: Paasche have had remarkable success in their home and mobile tanning products; Iwata are well-known for wonderful quality pro and semi-pro equipment; Badger are forerunners in high class professional grade equipment.

So before you purchase, be clear on the needs you have, build your budget, research your suppliers on the internet, and consult other users, friends and any salons nearby.

The Process

So how does spray tanning function? Well, a fine spray of dilute DiHydroxyAcetone (DHA) is spread over the skin using a pressure driven airbrush or just a spray gun.

DHA is a nonhazardous, colorless sugar. Once applied it gradually reacts with the amino acids that are available in the outer (dead) layers of our skin and, little by little (it often takes a few hours), this reaction gives a brown, natural looking, pigmented finish.

Once the outer layers of skin are removed, the spray tan slowly disappears in much the same way a natural tan would disappear.

What Spray Tan Solution Does

As you could possibly expect, the quality of the finish will depend not only on levels of device and skill, but also on the grade of the spray tan solution. Different combinations and strengths will go well with certain skin types, and a variety of tones and finishes can be done.

Many solutions will have anti-aging, protective and skin softening additives, still others will be made to fade quickly. So check with your supplier to make sure you get the best solution for you.

Details

Home spray tan equipment is meant for people who would like to spray themselves. Small hand-held airbrush designs are most appropriate to this section of the market and, although these compact airbrush systems are not as fast as professional-grade spraying equipment, the tan mist discharge is extremely fine and harmless.

This gives home users time to apply themselves without excessive delivery. But be warned–spraying yourself does require some practice, and you might want to ask your spouse to spray your back.

Although small airbrush systems are best for home use, more experienced home-users often like the faster delivery of a spray gun system.

These devices deliver the tanning mist swifter, and under increased pressure. They are perfect for quick application, but will not be ideal for the complete novice.

Affiliate Business Guide to Success

Despite the number of affiliate marketing secrets that would guarantee success, only a few are open to the general public. Usually, it is only the basic information which is provided in the internet. That is because if they provide all the secrets, they would have a lot of competitors. And they definitely wouldn’t want that. By combining all of the little details that you can obtain from certain sites, you will be able to grasp the fundamental knowledge on affiliate marketing.

The most important secrets regarding effective affiliate marketing is generally not shared to the public. Most tips and advices are for those who already have a niche or for those who have already begun their affiliate marketing career. Thus, beginners do not find this information useful. Most of the time, they are clueless on how to begin their career. Without a good start, it is impossible to have a fruitful conclusion.

Picking an affiliate program is not to be taken lightly. Your niche should be well set before you can rightfully pick an affiliate program. Also, it is important that your niche is something of interest to you. It is always an advantage if you have passion for your work because it pushes you to improve and know more. A degree is not at all vital, though it is an advantage if you have a degree which is related to your niche. Experience still remains to be the best teacher.

Keep in mind that you should not go over your niche market. For instance, your affiliate products and programs must not go beyond your chosen niche. That way, you can concentrate on your niche and become successful.

A Small Business Guide

Internet shopping carts can be user-friendly, enticing to the eye and abide by every standard for web accessibility and usability going. However, if its target audience is not seeing it, it may as well not exist. This article recommends guidelines you may follow when pursuing efforts to achieve higher rankings for your chosen keywords.

When ranking Internet shopping carts and web portals, the search engines take 3 factors into account: Onpage SEO factors, Accessibility SEO factors and most importantly Off-page SEO factors.

On-Page SEO factors

On-page SEO refers to what can be done on the page of a website to improve its performance in the SERPs for target keywords entered by a user.

By efficiently optimising a website for popular keywords related to the on-page content, a website has a better chance of ranking well for keywords relevant to the content of the site.

Before pursuing SEO strategies like those explained below, it is extremely important to get your keyword strategy right. When selecting the right key phrases to optimize each page on a website for it is necessary to start with what your targeted visitors would type in. While broad phrases such as ‘watches’ may bring more traffic to a shopping cart selling watches, than more specific keywords such as ‘Leather strap watches’ and ‘Rolex watches’, the traffic will not be as focused and will generally not convert.

More importantly, broad phrases are very competitive – They are extremely hard to rank effectively for. To get your keyword strategy right it is worth doing some research; there’s lots of information available across the web and there’s many tools available to help you with this task.

Once you have a selection of key terms you are happy with, I would recommend analysing the following components on your website with a view of optimising them for your target key terms, taking into account that they should each be relevant to the contents of that page:

1) Title Tags

2) META Tags

3) The anchor text of your internal link structure

4) Heading Tags ( to )

5) URLs

6) Content syndication

It is also very important to frequently add fresh content relevant to your industry to your website. By doing so, the more often your site content changes, the more frequently the search engine spiders will visit your shopping portal. In this case you may think about adding a web blog/ RSS feed to your website.

RSS feeds enable others to syndicate your content and can increase brand awareness. By adding closely themed news regularly to RSS feeds it means search engines are more likely to recognise the sites as being acutely themed.

Accessibility and SEO factors

The goal of accessibility in SEO is to make content accessible to search engines. This refers primarily to the technical ability of search engine spiders to move through your site.

Thankfully, if you design your shopping carts with accessability issues in mind from the start; making your site accessible to web users whom are blind, deaf and viewing your site using text only browsers, you will find you are already practicing effective SEO.

Small Business Guide to Search Engine Optimization

Check whether your website has been indexed by Google. Use the following command – “site:yourwebsite.com.au” – on Google. If it shows results, it means your site has been indexed by Google. The results it lists are the pages of your website included in Google’s index. Getting your site indexed is the first step to top rankings.

If your site has not been indexed by Google, you can submit your site to Google as well as reputed free directories like hotfrog.com.au.

Check the permission to the search engine spiders to different folders on your site by typing “yourwebsite.com.au/robots.txt.” If you are among the 76% of the small business websites that don’t have robot definitions then visit Google Webmaster Forum and insert the code into your website

When your site has been indexed by Google, start to review the on page elements on your website. These include title tags meta-descriptions. Make sure that the words which people most frequently use to find your products or services are used in these tags in a meaningful way

If you are not sure, which keywords work best for you, check what keywords your competition are using. Also ask your prospects/customers what they would type in Google to find your products/services. To verify the actual search volumes for these keywords, use the following Keyword research tool. Make sure you select the target country to get the correct search volume

Customise your website content to naturally include these keywords in the top few lines and the last few lines of your text. Keep keyword density to 3-5%. Keyword density is number of keywords divided by number of words.

Keep your page names in line with the keywords you are targeting e.g, a page targeting the word ‘luxury resorts’ should have the word in the subdomain (e.g yourwebsite.com/luxury-resorts). Another page targeting Bali Luxury Villas should have the name yourwebsite.com/Bali-luxury-villas.

When changing page names, use a 301 redirect to give the information to the search engine.

Create inner links from pages within your site with the relevant keywords as anchor text. Anchor text is the visible, clickable part of a hyperlink

Put alt tags in images (alt tags are text describing what the image is about). Here you can include keywords where applicable and remember not to be spammy.

Provide useful content and resources on your website so that webmasters link to your site. It could be a compilation of resources which people look for, a blog providing industry insights or white papers. Tools, Calculators etc can be useful.

Install Google Analytics to monitor how much traffic your website is getting, what sources this traffic comes from, how much time do visitors spend on each page of your website and what action they perform. This information can help you make ongoing improvements to your site and improve the usage metrics

Small Business Guide for Direct Postcard Mailing

How To Market With Postcards

Now that you’ve got an idea of the history of postcards and why they make sense to try to use today, it’s time to look at some concrete steps to design and implement your own successful postcard marketing program.

There’s basically 9 steps involved.

Step 1

Make up your mind that you want to do it. This is important because postcard marketing always works if it done correctly. But the devil is always in the details and if you don’t do something right (which includes that you might have to make some modifications to your plan along the way) then you might not win big at first.

Step 2

Make a plan and stick to it. Take the time to do some serious brainstorming and planning. Bring some other members into your team if you want to or have to. Don’t be afraid to ask advice. Write everything done for future reference so you’ll have all the facts for later ‘post-game’ review.

Step 3

Make sure you’ve got the budget, the tools and other assets to follow your plan. Don’t bite off more than you can chew. Generally speaking, postcard campaigns don’t cost nearly as much as most other forms of marketing. And it doesn’t require anything more technical than a computer, maybe a printer (if your printing your own cards) and perhaps a telephone….all things that you’ve got anyway, right?

Step 4

Produce your first postcard. With today’s powerful and easy to use computers and printers you shouldn’t have any trouble at all in creating your first prototype postcard. Show it around to your inner circle to get their opinion.

Step 5

Do a test of your piece. Depending on the size test you want to do, take a small part of it and do a test campaign. One good thing here is that if your postcard is effective you’ll even make money in your ‘market testing’ phase. You get paid to experiment…how cool is that!!?

Step 6

Do a full mailing. If the test was successful, do the full mailing of your postcard. If it’s a good card, this is where you start to make money.

Step 7

Track your results. Keep track of sales. Be sure and have all your staff alert to sales from your postcard campaign. If you set it up right, there’ll be some sort of signal ‘key’ in each of these new sales that’ll tell you it came from your postcard campaign. It might even be something as basic as having the customers bring the postcard in.

Step 8

Exploit your success. A lot of business owners miss it here, but you should always, as a regular part of your sales cycle, make an effort to get a referral and/or get an email address of any other type of information that will enable you to follow up and continue to market to these new customers. Don’t let them just come in, buy and leave…never to be seen or heard from again.

Step 9

Review, plan and do it again. By the time you’ve gotten this far you should have a lot to look back on and analyze. Review what worked and what didn’t, review what was easy and what wasn’t, review your goals and decide whether you should adjust them up or down. Most of this will come naturally but just remember that everything changes a little bit each time you do it so you’ll want to repeat what works, discard what doesn’t but always be alert for changes and adjustments that need to be made.

Small Business Guide to Podcasting

Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn’t necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players.

Podcasting works by delivering online audio content via an RSS (Really Simple Syndication) feed. Fortunately, you don’t need to know much about RSS or audio files or even iPods to become a podcaster. Turnkey software and Internet resources make podcasting inexpensive, easy and accessible to all. There are three simple steps to creating your own business podcast:

1. Create an audio file.

2. Add your file to an RSS feed.

3. Post your podcast on your Web site and on podcast directory sites.

Here are the steps for creating your own podcast:

Record your podcast

A computer microphone and some readily available software is all you need to get started.

Resources: Audacity is free software for audio and recording. Use a low-cost service like FeedForAll to create your RSS feed. To reach a wide audience, submit your podcast to iTunes or Podcast Alley.

Reach your customers

Regular, interesting podcasts can keep you in front of your clients. Tell them via email that your podcast is live and let them know that they can receive it automatically and listen any time.

Resources: Ipodder, PodFeeder and Doppler deliver podcasts to subscribers at no charge to you or them.

Show your authority and expertise in your business

Use of regular podcasts can promote your company’s expertise and enhance your image as a thought leader in your field. But if you hope to be heard by the masses, you’ll need to submit your podcast to directories.

Resources: FeedBurner helps publicize and optimize your podcast to maximize distribution.

Deliver content that’s customized and flexible

Your podcasts can feature product info or tutorials, interviews with executives, talk shows, commentaries, or other information designed to engage your customers.

Resources: For more ideas on how you can use podcasts, visit Podcasting Tools.

Put a personal face on your business

The very nature of podcasting is up-close and personal, allowing you to talk one-on-one with your customers. You can use your own voice, tone and passion to communicate your message.

Resources: Besides Audacity, Mixcraft software can help you record your podcast and sound more professional.

Finally, here are a few more tips and tactics:

– Be concise, relevant and on subject in each show. Most podcasts are six to seven minutes long, although some are more like traditional, 30-minute radio shows.

Internet Business Guide

Learning the appropriate affiliate marketing solution for your particular business can definitely be a daunting task. There are so many different ways that people promote their businesses on the Internet, it’s difficult to figure out what works and what doesn’t. The truth of the matter is that there is a small percentage of affiliates out there that ever become successful. Why? Well, this article will tell you why in a second, but more important, it will give you a solution to your problem.

The reason many people fail is because they have no idea how to market a business. It’s a recurring cycle because when a new entrepreneur comes online to make money they see emails that are SPAM; spammers in the forums, social networks, and everywhere else around cyberspace. Unfortunately, many of them just don’t know any better and it takes someone like you to tell them.

So if you’ve come across an issue such as this one or seem like you’re being pulled in several different directions, the solution to your woes is this: affiliate marketing. It all starts with building relationships online and basically pre-selling your potential prospects. Learning how to do this is a little more difficult than you think so grab a pen and paper because you’ll want to take notes.

List Building

In the last couple of years, there has been talk of the decline of list building. Don’t believe it. It is common knowledge that if you own a business online it takes 7-12 contacts on average for a potential prospect to join or purchase your product. If you have no idea when they’re visiting your site, how in the world do you plan on keeping in touch with them? However, if you have an enticement on the home page that will garner a name and email address you will be ahead of the game.

When you have an auto responder that they sign up with then you’ll be able to send broadcasts to all these prospects at the same time. There are some affiliate professionals out there that have lists ranging around a million prospects. Can you imagine if only 1% of those people purchased whatever your business was selling? That’s a big payday for you and why this is probably the biggest affiliate marketing solution you should make a priority.

Don’t Over Do It

While list building is extremely beneficial, it can also backfire on you in a heartbeat. In your opening message, let your prospects know ahead whether you’ll be sending out messages once a day, twice a week, or a few times a month. Doing so will give them a sense of professionalism and a little insight on what you plan will be. If you are sending out messages two and three times a day, you’ll end up with no sales at all.

Adding On to List Building

While we consider this to be the #1 affiliate marketing solution for your business, there are others as well. We’ve spent years doing case studies on various techniques and while list building works wonders, utilizing keywords and understanding SEO strategies is another great avenue to take. However, it may take some time to understand how those systems work so stick to working on the list building for now. Once we’ve helped you set up this part of the solution, then we’ll move on to bigger things to help you become successful.

Bar Business Guide

A bar is one of the most profitable businesses out there. This is true because people always look for places where they can unwind, relax, enjoy, and have some drinks after a hard day at work. It is no wonder that wherever you go, you would see a lot of bar businesses opening up.

One important step in decorating a bar is buying furniture for it. Bar furniture include bar stools, bar or counter, tables and chairs, sofa and decorative ornaments such as an oversized metal wall decor or metal sculptures.

Some would probably think that it is not any different from buying home furniture, but the truth is, this is a lot more complicated since it is not only yourself or your family that you have to consider but all the kinds of people that would go into your bar.

If you have just opened up your bar business, here are some practical tips on how to choose the right kind of furniture.

1. Measure, measure!

This is especially important when buying bar stools so that the seating area is sufficient and that the customer will be able to sit comfortably. Keep in mind that there should be a space of 10 to 13 inches between the stool seat and the bottom of the counter or bar table. As for spacing, measuring from the mid-point of the stool to the next one, there should be 30 inches in between to leave enough room for swiveling and moving around. You would have to adjust these measurements if you intend to buy stools with arms.

2. Consider the style of the bar

Next, you have to consider the style of the bar so that it would be easier for you to find pieces of furniture that will complement and match this because as you know bar furniture comes in a wide variety of styles, materials and designs. For example, for a bar with contemporary style, metal bar stools, a large black sofa and an oversized metal wall decor are just some of the things you may consider to buy.

3. Prioritize quality over price

Buying cheap furniture does not automatically mean you are saving money. This is because many cheaply priced items are also cheap in quality and you may end up spending even more for repairs or replacements. Because you are making a major investment, it would be smart to opt for high quality pieces that will give the best kind of service for your customers.

Guided Meditation For Gratitude

Guided Meditation can help bring you what you desire.
Guided Meditation can help you work less and earn more.
Guided Meditation can help you enjoy your life and work more.

Doesn’t that sound great?

Well, there are a couple important questions that naturally come up.

Who does the Guiding?
Ultimately, it is YOU.

But sometimes, as we are starting out with this new practice, it is helpful to “borrow” another person’s ideas, or thoughts or energy to get us going.

A good guided meditation should bring you something: More Energy – Personal, Emotional and/or Spiritual Energy. Maybe more peace or ease. Whatever it is that you want, you should be able to find a guided meditation or you can create one for yourself.

Sometimes it is also helpful to read along as you are learning a new meditation. I like to provide .pdf files along with the .mp3s of audio meditations I create.

But if you are building something new in your life or business, Guided Meditation may be just what you need to create a solid, energetic foundation.

Here are some guidelines and benefits you might look for especially if you are in business or an entrepreneur looking to build your energy and build your business. Enjoy!

Good guided meditations can help you break through the Mental Blocks that stop most people before they even get started making BIG CHANGES in their lives and further help you:

* Discover what all ancient spiritual traditions knew about the Power of the Mind

* Learn how to harness the Power of Your Mind

* Move past the Built-In Resistance of the Mind

* Use what shows up in your world to reveal the content of your limiting beliefs

* Re-Train your Mind to Focus on what you enjoy and what you desire

You can also uncover the Emotional Patterns that SAP YOUR ENERGY and learn how to live from what LIGHTS YOU UP!:

* Discover the Keys to Happiness and Fulfillment

* Learn how to Create Your Day with the emotional quality that you want to enjoy

* Add the Power of your Emotions to the power of your mind & knowledge

* See how you mastered to “Expect and See” what is in your life, and shift your relationship to “Expectancy”

You can also ReConnect with your Spiritual Center – Learn to Balance Heart and Mind:

* How simple practices of Gratitude can open you up to receive more

* Develop Compassion for yourself by “seeing” your mind at work

* Create practices to connect your heart and mind

* Learn a powerful technique to Build and Focus your Faith

* See how to unplug and disconnect from old reactions and habits that no longer serve you

* Learn how a simple change in perspective can eliminate all the emotional poison you create in your life

Learn the 5 Simple Steps to Design and Create Your Own Prosperity:

* Learn how to boost and magnify Your Daily Energy – your greatest resource

* Connect your heart and your business – get clear about Your Business Impact you want to create for clients and the world

* Attract Ideal Clients through simple to follow practices – and then learn to attract Ideal Partners who bring you your Ideal Clients

* Build simple yet powerful Business Systems that provide consistent quality and results and let you work less

* Discover the 4 Step Method to bring any Transformation you want