Monthly Archives: June 2018

Business Guide to Spray Tanning Equipment

Before you plan to purchase any spray tan equipment, always be clear on your reasons for getting it as this will make a difference in the nature of the product you will need to acquire.

In other words, will your spray tan equipment work well for home, mobile or salon use?

Below are some tips to help you buy the best spray tan equipment to satisfy your needs–and find the best price on the equipment also.

Tips to Find the Best Equipment

The good news is, most of the major companies of spray tan equipment (airgun and airbrush tanning equipment), dealers such as Paasche, Iwata and Badger, supply equipment to all three sectors of the market.

But, certain companies have become famous for their abilities in certain areas: Paasche have had remarkable success in their home and mobile tanning products; Iwata are well-known for wonderful quality pro and semi-pro equipment; Badger are forerunners in high class professional grade equipment.

So before you purchase, be clear on the needs you have, build your budget, research your suppliers on the internet, and consult other users, friends and any salons nearby.

The Process

So how does spray tanning function? Well, a fine spray of dilute DiHydroxyAcetone (DHA) is spread over the skin using a pressure driven airbrush or just a spray gun.

DHA is a nonhazardous, colorless sugar. Once applied it gradually reacts with the amino acids that are available in the outer (dead) layers of our skin and, little by little (it often takes a few hours), this reaction gives a brown, natural looking, pigmented finish.

Once the outer layers of skin are removed, the spray tan slowly disappears in much the same way a natural tan would disappear.

What Spray Tan Solution Does

As you could possibly expect, the quality of the finish will depend not only on levels of device and skill, but also on the grade of the spray tan solution. Different combinations and strengths will go well with certain skin types, and a variety of tones and finishes can be done.

Many solutions will have anti-aging, protective and skin softening additives, still others will be made to fade quickly. So check with your supplier to make sure you get the best solution for you.

Details

Home spray tan equipment is meant for people who would like to spray themselves. Small hand-held airbrush designs are most appropriate to this section of the market and, although these compact airbrush systems are not as fast as professional-grade spraying equipment, the tan mist discharge is extremely fine and harmless.

This gives home users time to apply themselves without excessive delivery. But be warned–spraying yourself does require some practice, and you might want to ask your spouse to spray your back.

Although small airbrush systems are best for home use, more experienced home-users often like the faster delivery of a spray gun system.

These devices deliver the tanning mist swifter, and under increased pressure. They are perfect for quick application, but will not be ideal for the complete novice.

Affiliate Business Guide to Success

Despite the number of affiliate marketing secrets that would guarantee success, only a few are open to the general public. Usually, it is only the basic information which is provided in the internet. That is because if they provide all the secrets, they would have a lot of competitors. And they definitely wouldn’t want that. By combining all of the little details that you can obtain from certain sites, you will be able to grasp the fundamental knowledge on affiliate marketing.

The most important secrets regarding effective affiliate marketing is generally not shared to the public. Most tips and advices are for those who already have a niche or for those who have already begun their affiliate marketing career. Thus, beginners do not find this information useful. Most of the time, they are clueless on how to begin their career. Without a good start, it is impossible to have a fruitful conclusion.

Picking an affiliate program is not to be taken lightly. Your niche should be well set before you can rightfully pick an affiliate program. Also, it is important that your niche is something of interest to you. It is always an advantage if you have passion for your work because it pushes you to improve and know more. A degree is not at all vital, though it is an advantage if you have a degree which is related to your niche. Experience still remains to be the best teacher.

Keep in mind that you should not go over your niche market. For instance, your affiliate products and programs must not go beyond your chosen niche. That way, you can concentrate on your niche and become successful.

A Small Business Guide

Internet shopping carts can be user-friendly, enticing to the eye and abide by every standard for web accessibility and usability going. However, if its target audience is not seeing it, it may as well not exist. This article recommends guidelines you may follow when pursuing efforts to achieve higher rankings for your chosen keywords.

When ranking Internet shopping carts and web portals, the search engines take 3 factors into account: Onpage SEO factors, Accessibility SEO factors and most importantly Off-page SEO factors.

On-Page SEO factors

On-page SEO refers to what can be done on the page of a website to improve its performance in the SERPs for target keywords entered by a user.

By efficiently optimising a website for popular keywords related to the on-page content, a website has a better chance of ranking well for keywords relevant to the content of the site.

Before pursuing SEO strategies like those explained below, it is extremely important to get your keyword strategy right. When selecting the right key phrases to optimize each page on a website for it is necessary to start with what your targeted visitors would type in. While broad phrases such as ‘watches’ may bring more traffic to a shopping cart selling watches, than more specific keywords such as ‘Leather strap watches’ and ‘Rolex watches’, the traffic will not be as focused and will generally not convert.

More importantly, broad phrases are very competitive – They are extremely hard to rank effectively for. To get your keyword strategy right it is worth doing some research; there’s lots of information available across the web and there’s many tools available to help you with this task.

Once you have a selection of key terms you are happy with, I would recommend analysing the following components on your website with a view of optimising them for your target key terms, taking into account that they should each be relevant to the contents of that page:

1) Title Tags

2) META Tags

3) The anchor text of your internal link structure

4) Heading Tags ( to )

5) URLs

6) Content syndication

It is also very important to frequently add fresh content relevant to your industry to your website. By doing so, the more often your site content changes, the more frequently the search engine spiders will visit your shopping portal. In this case you may think about adding a web blog/ RSS feed to your website.

RSS feeds enable others to syndicate your content and can increase brand awareness. By adding closely themed news regularly to RSS feeds it means search engines are more likely to recognise the sites as being acutely themed.

Accessibility and SEO factors

The goal of accessibility in SEO is to make content accessible to search engines. This refers primarily to the technical ability of search engine spiders to move through your site.

Thankfully, if you design your shopping carts with accessability issues in mind from the start; making your site accessible to web users whom are blind, deaf and viewing your site using text only browsers, you will find you are already practicing effective SEO.

Small Business Guide to Search Engine Optimization

Check whether your website has been indexed by Google. Use the following command – “site:yourwebsite.com.au” – on Google. If it shows results, it means your site has been indexed by Google. The results it lists are the pages of your website included in Google’s index. Getting your site indexed is the first step to top rankings.

If your site has not been indexed by Google, you can submit your site to Google as well as reputed free directories like hotfrog.com.au.

Check the permission to the search engine spiders to different folders on your site by typing “yourwebsite.com.au/robots.txt.” If you are among the 76% of the small business websites that don’t have robot definitions then visit Google Webmaster Forum and insert the code into your website

When your site has been indexed by Google, start to review the on page elements on your website. These include title tags meta-descriptions. Make sure that the words which people most frequently use to find your products or services are used in these tags in a meaningful way

If you are not sure, which keywords work best for you, check what keywords your competition are using. Also ask your prospects/customers what they would type in Google to find your products/services. To verify the actual search volumes for these keywords, use the following Keyword research tool. Make sure you select the target country to get the correct search volume

Customise your website content to naturally include these keywords in the top few lines and the last few lines of your text. Keep keyword density to 3-5%. Keyword density is number of keywords divided by number of words.

Keep your page names in line with the keywords you are targeting e.g, a page targeting the word ‘luxury resorts’ should have the word in the subdomain (e.g yourwebsite.com/luxury-resorts). Another page targeting Bali Luxury Villas should have the name yourwebsite.com/Bali-luxury-villas.

When changing page names, use a 301 redirect to give the information to the search engine.

Create inner links from pages within your site with the relevant keywords as anchor text. Anchor text is the visible, clickable part of a hyperlink

Put alt tags in images (alt tags are text describing what the image is about). Here you can include keywords where applicable and remember not to be spammy.

Provide useful content and resources on your website so that webmasters link to your site. It could be a compilation of resources which people look for, a blog providing industry insights or white papers. Tools, Calculators etc can be useful.

Install Google Analytics to monitor how much traffic your website is getting, what sources this traffic comes from, how much time do visitors spend on each page of your website and what action they perform. This information can help you make ongoing improvements to your site and improve the usage metrics